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In the creative world, it’s briefs all the way. Whether your the client or you have clients, a creative brief is essential before starting on any creative project. Here are my top ten must-haves for any creative brief:

Don’t underestimate the power your customers have to make or break your reputation on-line.

Did you miss Customer Service Week last week? You aren’t the only one.

The MBTA fails again and again at good customer communication this week.