In the creative world, it’s briefs all the way. Whether your the client or you have clients, a creative brief is essential before starting on any creative project. Here are my top ten must-haves for any creative brief:
general advice
Posted on October 22nd, 2009 in CRM, Uncategorized, building relationships, customer service, general advice, managing expectations, relationship marketing, user-generated content, word of mouth
Don’t underestimate the power your customers have to make or break your reputation on-line.
Posted on September 30th, 2009 in building relationships, customer service, events, general advice, managing expectations, relationship marketing, word of mouth
Careful planning and focus on your customers’ experience will ensure that you don’t break rule #1: Don’t keep us waiting.
Posted on September 18th, 2009 in Uncategorized, building relationships, customer service, general advice, relationship marketing, word of mouth
The MBTA fails again and again at good customer communication this week.
Posted on September 15th, 2009 in building relationships, community, customer service, general advice, managing expectations, word of mouth
How paying close attention to detail is the key to managing customer impressions.
