building relationships

Customer Power

Posted on October 22nd, 2009 in CRM, Uncategorized, building relationships, customer service, general advice, managing expectations, relationship marketing, user-generated content, word of mouth

Don’t underestimate the power your customers have to make or break your reputation on-line.

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Rule #1: Don’t keep us waiting

Posted on September 30th, 2009 in building relationships, customer service, events, general advice, managing expectations, relationship marketing, word of mouth

Careful planning and focus on your customers’ experience will ensure that you don’t break rule #1: Don’t keep us waiting.

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If you have an event, make it memorable

Posted on September 23rd, 2009 in building relationships, community, events, relationship marketing, word of mouth

If your planning an event, make sure it’s memorable.

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Dear MBTA: Your PR Sucks

Posted on September 18th, 2009 in Uncategorized, building relationships, customer service, general advice, relationship marketing, word of mouth

The MBTA fails again and again at good customer communication this week.

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The Devil is in the Details

Posted on September 15th, 2009 in building relationships, community, customer service, general advice, managing expectations, word of mouth

How paying close attention to detail is the key to managing customer impressions.

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