You own a business.

Say, it’s a restaurant.  You make great food and you have a great location and people really like you. There’s a real buzz in the neighborhood about your place and word-of-mouth is bringing people in with little money spent on advertising.

Awesome! This is a great way to start.

But, are you letting the “little” things go? Are the bathrooms clean? Are the floors spotless? Does the paint look fresh and clean? Do the staff have their hair pulled back and are their uniforms neat?

No? Shame on you.

When you are selling something like food, you have to concern yourself with more than just kitchen cleanliness.  Every inch of that restaurant gives off subtle hints to your customers as to the state of your kitchen (since they can’t walk in and see it for themselves)…AND how much you care about cleanliness.

Don’t give them the wrong impression.

Likewise, say you own a sign shop. You have a huge portfolio of unique and innovative signage and a long list of references from happy clients.

Problem? The sign on your own shop is generic and boring.

What gives? Maybe your putting it off for when you have more time to think about it.  Or maybe you just don’t think it’s that big a deal.

But as a customer, I’m stuck at the door wondering if it’s worth my time stepping inside. In the end, I walk away and look for someone else who will grab my attention. I mean, that is what you are supposed to be selling, right?

To do anything exceptionally well takes a great deal of planning, know-how and perhaps most importantly, incredible attention to detail.

Minor mistakes can add up to huge losses. Customers that you never knew were out there may be turned off by some “minor detail” that you were putting off until later.

It’s all about first impressions and like it or not, potential customers are judging you. Telling their friends about you. EVERY DAY.

Don’t give any of them a reason to doubt you.

So, what’s your business is saying about you? What details have you mentally classified as “minor” and let go up until now?

See something that needs improving? Good for you.

Now go do something about it.