Simple answer: EVERYONE

If you own your own business, good for you!

But don’t discount any interaction you have with people throughout the day–even if your not “working” in your place of business.

I can recall meeting a nice couple in Disney World once with my husband. He mentioned he owned a restaurant in Massachusetts.

They asked, “Oh yeah? Which one?”

“Moogy’s.”

“Moogy’s! I love Moogy’s!”

Can’t tell you how many times this has happened to us in the oddest of places. Too bad we didn’t have a t-shirt or something to give them for being such big fans, but I have a feeling from their reaction that it didn’t matter. Meeting the owner of Moogy’s was a thrill in itself.

My husband has spent the past 15 years slowly cultivating a cult-like following at his restaurant. Located in the heart of Boston College-land, he has had to introduce Moogy’s to a new freshman class every year. But, he doesn’t do it himself, he lets the upperclassmen do that for him and they are the backbone of Moogy’s marketing.

How does Moogy’s do it? Simple, they make their customers happy and in turn, they tell their friends.